WHAT TO EXPECT?
Discover São Paulo through a camera lens as we explore two of its most fascinating areas: Luz Station and the vibrant Liberdade neighborhood. This small-group photo experience invites you to slow down, observe, and capture the soul of the city — not just in its landmarks, but in everyday moments that often go unnoticed.
Led by a local photographer with a deep connection to the city, we begin at Luz Station — one of the city’s most photogenic spots. Its 19th-century architecture, the flow of commuters, and soft morning light create a dynamic and atmospheric setting. Trains come and go, people cross paths, and life unfolds in motion.
Next, we head to Liberdade, the heart of the Japanese community. With its iconic red lanterns (suzurantō), bustling markets, and strong cultural identity, this neighborhood is a playground for street photography. On weekends, the traditional street fair adds even more color, energy, and opportunity to capture something truly special.
As with all our tours, we take a relaxed break for traditional Brazilian coffee and snacks — the perfect time to look at photo examples, exchange ideas, and get inspired. Whether you’re a beginner or an experienced photographer, Luz & Liberdade offers an inspiring mix of urban stories, cultural richness and everyday beauty.
What do we approach?
• Street, Portrait and Architecture Photography
• How to work with natural light in different situations
• Creativity using the basic functions of our camera: Aperture, Iso and Exposure
• Techniques: Light, contrast and composition
• How to get closer to people in a respectful manner
• Photo references
• Historical facts and curiosities about São Paulo
Places you’ll see
• Estação da Luz
• Estação Liberdade
• Praça da Liberdade
• Liberdade Neighborhood
• Oriental cuisine and culture
• Vila Portuguesa
• Street market (on weekends)
Tour Formats
SHARED GROUP
Monday to Saturday, 2 times a day
Starting times
8.30am
1.30pm
Duration
3.5 hours
Group size
Maximum of 8
Prices
1 person: 200 USD*
2 to 8 people: 100 USD per person
* Pay just 100 USD to reserve your spot. If a group is formed, this covers your total cost. If not, and you are the only participant, the final cost is 200 USD (and the remaining 100 USD should be paid on the day of the tour)
What's included?
• Local photographer instructor
• Black coffee
Meeting point
Paulista metro station (yellow line)
Rua da Consolação, 2403
PRIVATE TOURS
From Monday to Saturday at the time that suits you best
Half Day Tour
The Luz & Liberdade Photo Tour itinerary
Duration
3.5 hours
Price
1 to 3 people: 300 USD
4 to 8 people: 400 USD
What’s included?
• Local photographer instructor
• Black coffee
Full Day Tour
Luz & Liberdade + Another area of your choice
The first half of the experience is the Luz & Liberdade Photo Tour.
After that, we can stop to have lunch in a traditional restaurant, and then spend the second half in another area of the city, such as: Vila Madalena, Downtown, Bixiga, Paulista Avenue. We can suggest an itinerary according to your availability, but you can also tell us which region you’d like to go with us.
Duration
7 hours
Price
1 to 3 people: 450 USD
4 to 8 people: 650 USD
What’s included?
• Local photographer instructor
• Black coffee
• Transport between different areas (taxi / metro)
Meeting point
Paulista metro station (yellow line)
Rua da Consolação, 2403
Hotel Pickup / drop-off
Available upon request
* For larger groups, get in touch with us!
Reviews
Robert Ito - Montreal, Canada
“A good photography tour isn't just about copying the guide's shots. It's about being creative, interpretive, and capturing unique impressions of a place. Victor is the perfect guide for this. He understands that photographers want more than just snapshots or selfies. They want images that tell a story and reflect their own perspective.
I wanted to capture everyday life in São Paulo, and Victor was the ideal guide. He knows the city inside and out and always keeps his clients safe. We started at Luz train station, a fascinating place to photograph both the architecture and the locals. Then, we explored the downtown area, capturing street activities and historic buildings. We even stumbled upon a small dance group practicing for an event.
Victor is a versatile photographer with an artistic eye. Just tell him your style and interests, and he'll guide you. I've been a photographer for over 40 years, and I highly recommend ASA 55”
Request your spot
Just fill out the form, and you’ll receive an email with a payment link to confirm your booking.
You’ll pay 50% to secure your spot, and the remaining 50% on the day of your experience. Easy and flexible!