• Paraíba

The northeast side of Brazil is a very popular destination, however, the state of Paraíba is still a not well known area if we compare to the others states of this region and still has many surprises left, from cinematographic landscapes, to the hospitality and sympathy of the people.

In this Expedition we are going to explore the Cariri, a region of unique cultural richness in the heart of the sertão. From leather artisans to cowboys in traditional dress, the rich culture of Paraíba makes this a truly unique journey.

Main information

Date 26 to 30 October 2026
Starting in João Pessoa
Ending in João Pessoa

Group size Up to 8

Investment
Shared bedroom
R$ 5.350 per person
Single bedroom R$ 5.850 per person

Included
• Guided by photographer Victor Lima
• Accommodation with breakfast
• Private transportation
• Entrance fees to all attractions on our itinerary

* A comfortable Hotel with a restaurant and pool. All rooms have air conditioning, private bathrooms, mini-fridges and comfortable beds

Highlights

  • The charming Cabaceiras village

  • The mystical Lajedo de Pai Mateus

  • The Ribeira district, the tannery, and small artisanal leather workshops

  • The famous "Roliúde Nordestina" sign

  • The cowboys in their traditional leather attire

The Expedition

In this experience we will visit the outbacks, known as “sertão” in Brazil. It has a warm climate, undergrowth vegetation, but it can also surprise us, and even be found green and full of life. Over there we'll stay in the rural area of ​​Cabaceiras, a city that has been movie set of many national acclaimed films, such as “Auto da Compadecida”, “Cinema, Aspirinas e Urubus”, and more recently, the Amazon Prime series “Cangaço Novo”, among others. For this reason, it is also known as the Roliúde Nordestina - “Hollywood from Northeast”, a place where real and imaginary stories mingle.

We’ll visit the “Lajedo de Pai Mateus”, a place that seems to be part of another planet. This may sound like a sensationalist magazine headline, but Lajedo has infinite possibilities for incredible photographs and it’s one of those places that you can only realize the magnitude of it once you’re there, walking along the huge rocks, having a spectacular view of the “sertão”, with an orange sunset. A perfect place to disconnect from the world and to inspire us to photograph during our next days.

We are also going to visit some villages of the region, the small leather workshops and the techniques that they have been working for a long.
Leather is a very important source for the locals, as the region has the lowest rainfall in the country and we'll encounter cowboys working the land, guiding cattle across the ranch in their distinctive garb, designed to shield them from the prickly cacti and other thorny vegetation that abounds in the region.

What’s not included

• Your photographic equipment
• Drinks and other meals
• Accommodations and activities outside our itinerary
• Travel insurance

What should I bring?

• Camera or cellphone
• Memory cards
• Comfortable clothing and shoes
• Sunscreen, hat, and a reusable water bottle


Detailed itinerary below!

Reviews

Mateus Picanço - Manaus, Brazil

“Exploring a new place with photographers is my favorite kind of tourism. Joining the Paraíba Expedition with ASA 55 was an enlightening experience. I truly immersed myself in the region's culture and natural beauty at a contemplative pace. I bonded with the group and caught a glimpse of other photographers' creative visions.
Whether you're a photographer or not, this experience is worth every penny. The sightseeing is amazing, the food is soulful, and the people organizing the expeditions are awesome.”

Request your spot

Would you like to book a Photo Tour? We’d love to hear from you :)

Itinerary

Our schedule is designed so that people have an idea of ​​the places we are going to visit, but we can adapt to the group's interests.

Day 1 - October 26th
João Pessoa

2pm
Group arrival and welcome. Introduction of the itinerary and participants.
+ Surprise activity

Overnight João Pessoa
Bessa Beach Hotel

Day 2 - October 27th
João Pessoa - Cabaceiras

8am
Breakfast
9am Hit the road
12h30 Arrival + Lunch
After lunch, we will visit and photograph Lajedo de Pai Mateus

Overnight Cabaceiras
Pousada Matuto Sonhador 

Day 3 - October 28th
Ribeira + Cabaceiras

In the morning, we'll visit the small leather workshops and tannery to learn about the entire artisanal process. In the afternoon, we'll explore the charming town of Cabaceiras, including the famous Roliúde Nordestina sign. We'll walk around the town taking photos, chat with some locals, and visit the Cinema Memorial.

Overnight Cabaceiras
Pousada Matuto Sonhador

Day 4 - October 29th
Cowboys + Artisans

In the morning, we'll head to Fazenda Gangorra for coffee and a chance to capture photos of the vaqueiros (cowboys) at work.
After lunch, we'll meet other artisans in the area.
In the evening, we'll celebrate with local music and drinks

Overnight Cabaceiras
Pousada Matuto Sonhador

Day 5 - October 30th
Cabaceiras - João Pessoa

8am
- Breakfast
9am
- Depart to João Pessoa
12.30pm - End of trip at Presidente Castro Pinto Airport - João Pessoa